Creating a logo at its essence is simply manipulating shape and color to create meaning.
Let's get started with an example
Take a look at these two well known logos. What do they mean? What do you notice about them?
To break down the meaning in these logos, hone your Visual literacy—how we read and understand images. Learn about different types of shape and their implicit meanings, the various meanings and perceptions of colors and how to choose a good color scheme.
What's most important is to make sure that everything that goes into your logo is a choice!