The Science of Logo Design
To design a good logo, you need to use shape and color to get Attention, evoke a Response, create Meanings, and be Memorable: the ARMM model, as explained by William Lidwell. Visit the Lynda station in Burke Library to learn from his tutorial.
How—and how well—do the Republican and Democrat logos from the beginning of the lesson get attention, evoke response, and create meanings? Are they memorable? What's good about them, and what changes would you suggest?
Imagine you're in charge of overhauling one of the logos—what would you do?